Who Is Your Customer, Really?
A first principles guide for MSME entrepreneurs on finding, sharpening, and going to market with your Ideal Customer Profile.
18 May 2026Read →
Simpleworks · Insights & Perspectives
Prem Menon · Business Consultant in Bengaluru · MSME Consultant · OKR Consultant · Family Business Advisory
Practical perspectives on strategy, growth, and execution — written by Prem Menon, an independent management consultant in India, for Indian MSME and family business founders.
A first principles guide for MSME entrepreneurs on finding, sharpening, and going to market with your Ideal Customer Profile.
Simpleworks · Business Consultant Bengaluru · Substack
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