Simpleworks Consulting · Insights & Perspectives
Premraj Menon · Business Consultant in Bengaluru · MSME Consultant · OKR Consultant · Family Business Advisory
Practical perspectives on strategy, growth, and execution — written by Premraj Menon, an independent management consultant in India, for Indian MSME and family business founders.
The post argues that OKRs are a change instrument that assumes working measurement already exists, so a small business without reliable KPIs should build those first. It matters because adopting OKRs on a weak measurement base produces quarterly goals nobody can verify, which erodes accountability faster than having no framework at all.
Most Indian MSME founders don't fail at OKRs because they lack ambition — they fail because they import a goal system built for 30,000-person companies into a 50-person business. The fix isn't better adoption. It's fewer objectives.
Simpleworks Consulting · Business Consultant Bengaluru · Substack
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