Our Programmes
Three business consulting
programmes for MSMEs.
Fixed-fee consulting and business mentoring programmes for Indian MSMEs.
One senior advisor — you get me, not a team. For founder-led businesses between ₹10 Cr and ₹200 Cr, in Bengaluru and across India.
How the programmes fit together
- 01
Diagnose
Half a day. What’s actually holding the business.
- 02
Plan
Reset, 30 days. Root cause found, solution designed.
- 03
Execute
Reset, 60 days. The same work, plus four weeks putting it in place.
- 04
Counsel
Monthly. A senior thinking partner once it’s running.
Most clients move through in that order. You can stop at any point.
Or a custom engagement. If what you need doesn’t fit this sequence, we scope it and quote it before we begin.
Premraj Menon
Founder, Simpleworks Consulting
You work with me, not a team. 39 years across consumer durables, automotive, telecom and SaaS, ending as COO of Tata Docomo’s Kerala Circle. Full background on the About page.
Start Here
The Simple Diagnostic
In half a day I will tell you what is working, what is not, and the one thing to do first.
For an owner who can name what feels wrong (growth has stalled, a channel isn’t performing, execution keeps slipping) but doesn’t yet know the cause or what to fix first.
What you get
- —A three-hour working session on the one problem you name (two or three shorter sessions if online)
- —A written diagnostic brief on that problem, naming what’s working, what isn’t, and why
- —A one-hour walkthrough of the brief with you
- —One clear recommendation for what to do first
Not sure what you get? See a sample Diagnostic report →
A first conversation, not the Diagnostic. I’ll hear the situation and tell you honestly whether I can help.
Fixed Engagement
The Simple Reset
Four weeks to work out what to do. Four more to make sure it happens.
For owners who have a problem area they can name but have not been able to crack. You bring the problem. Option 1 gives you the diagnosis and a designed solution — you execute. Option 2 adds 30 days of Premraj alongside your team to make sure execution actually starts.
Option 1
30 days
Four weekly visits · you execute
- —Structured discovery of the named problem area — root cause, not symptoms
- —The gaps costed in rupees, ranked by impact
- —A designed solution: what to do, who owns it, by when
- —One page. Plain language. No deck.
₹1,40,000
Fixed · billed at month end
Option 2
60 days
Eight weekly visits · Premraj stays for execution
- —Everything in Option 1, delivered in the first four weeks
- —Four more weeks in person with your leadership team
- —Obstacles cleared while they are still small
- —A weekly review rhythm installed and handed over — your team runs it, not Premraj
₹2,80,000
Fixed · billed monthly, two parts
Most clients know what they need to do. The question is whether they want help doing it. Option 1 gives you the answer. Option 2 makes sure the answer gets implemented.
Monthly Retainer
The Simple Counsel
A business mentor in your corner — every month, for as long as it is useful.
For founders who want a senior thinking partner on call — before a hire, a price change, a new market, or a difficult family conversation. Often how the relationship continues after the Reset. Also works as a standalone engagement for founders who do not need a project, just clear-headed counsel.
- —Two sessions a month, agenda set by you — at your office in Bengaluru, online anywhere else in India
- —WhatsApp access for the decisions that will not wait
- —Quarterly business review, and one leadership meeting a quarter if useful
- —No deliverables. This is thinking, not documents
Outside The Three
Custom Engagement
If what you need doesn’t fit the Diagnostic, Reset or Counsel, I will scope it with you directly.
For situations that don’t map cleanly to a half-day diagnostic, a four-to-eight week reset, or an ongoing monthly counsel — a specific project, a one-time review, or something in between.
How the
money works.
Every programme has one price, agreed before we start. No hourly billing, no scope creep, no surprise invoice at the end.
If you stop after the Diagnostic, that’s the whole engagement — no further obligation, no upsell conversation.
What I
don’t do.
- —Run your sales function or sit in your customer meetings. I build the system and train the people who run it
- —Produce decks. You get short written documents your team can actually use
- —Bring an associate who does the work while I attend the first meeting. You get me, every visit
- —Take on work outside my expertise. If the problem area is not one I can serve well, I will tell you upfront — and share someone who can do a better job than me
Common Questions
Fees and duration.
Every programme has a fixed fee, agreed before we start. The Simple Diagnostic is ₹25,000. The Simple Reset is ₹1,40,000 for 30 days or ₹2,80,000 for 60 days. The Simple Counsel is ₹75,000 a month, with a minimum of three months. A Custom Engagement gets a fixed written quote before we begin. There's no hourly billing.
That depends on the programme, and the length is fixed before we start:
- The Simple Diagnostic: half a day, in person or online.
- The Simple Reset: 30 or 60 days, with weekly on-site visits.
- The Simple Counsel: ongoing monthly advisory, with a minimum of three months.
- Custom Engagement: scope, duration and fee are agreed in writing before we begin.
Every engagement has a defined scope and a clear end point, so there are no open-ended commitments. Not sure which fits? Let's have a quick introductory call.
Most founders start with The Simple Diagnostic. In half a day you get a clear, written view of what's working, what isn't, and the one thing to fix first on the problem that is costing you most. If the problem is already known and just hasn't been solved, go straight to The Simple Reset. If you want a senior sounding board for ongoing decisions, choose The Simple Counsel.
The Diagnostic is paid post engagement. The 30-day Reset is billed at month end, and the 60-day Reset in two monthly parts. The Counsel is billed monthly. All fees are fixed and agreed before we begin. Travel outside Bengaluru is charged at actuals.
Yes, for two of the three programmes. The Simple Diagnostic and The Simple Counsel can both run fully online, wherever you are in India. The Simple Reset needs weekly on-site visits, because the work happens inside your business with your team. Outside Bengaluru, travel for it is charged at actuals.
Premraj does, personally. Simpleworks is one senior advisor, not a team. You won’t be handed to a junior consultant after the first meeting.
Founder-led Indian businesses with ₹10–200 crore in revenue, usually MSMEs and growing companies that have hit a ceiling on growth, clarity or execution.
Yes. We’re happy to sign an NDA before you share financials or other sensitive information, usually before the Diagnostic begins.
Yes. The Simple Counsel is built for this. Premraj works alongside you as a senior thinking partner over a longer period and helps you reach the goals you’ve set for the business. You get two sessions a month on your agenda, WhatsApp access for urgent decisions, and a quarterly business review with your leadership team. It costs ₹75,000 per month, with a minimum of three months.
Start with
half a day.
Most clients begin with the Diagnostic. ₹25,000 fixed, paid after the engagement. If you only need the Diagnostic, that is perfectly fine too.
Schedule an Introductory CallA first conversation, not the Diagnostic. I’ll hear the situation and tell you honestly whether I can help.