Management consulting for established MSMEs · Bengaluru and across India

Your business has more in it than your current results show.

We work with established Indian small and medium businesses that are stuck in growth, short on clarity, and unsure of the next move.

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Independent MSME business consultant Bengaluru — Simpleworks Consulting
Business Strategy
Go-to-Market Planning
Execution & OKRs
39 Years Operating Experience
Bengaluru

What We Do

Strategy. Growth.
Execution. Nothing more.

We are an independent Business Management Consulting practice started in June 2026 at Bengaluru working with founders of Established Indian Small and Medium Businesses. We don’t hand over a report and walk away — we stay until the plan is moving.

Led by Premraj Menon, 39 years in sales, distribution and P&L, including as COO of Tata Docomo’s Kerala Circle. More on the About page. No junior consultants, no generic slide decks; you get battle-tested executive leadership directly in your business.

01

Business Strategy Consulting

Clarity on where your business should go — and why. We work with leadership teams to diagnose the real problem and build a plan the organisation can follow.

02

Go-to-Market Strategy

The right customers. The right message. The right time. Our go-to-market strategy India engagements help MSMEs define their segment, sharpen their message, and choose channels that work.

03

Execution & OKR Consulting

Turning decisions into progress. As an OKR consultant for growing Indian businesses, we build the goals, accountability structures, and review rhythms that turn plans into outcomes — simple enough to actually use.

Who We Work With

We work with businesses
at turning points.

Our clients are established founder-led, family-run, and professionally managed businesses in manufacturing, consumer goods, retail, distribution, and technology — typically between ₹10 crore and ₹200 crore in revenue, and at the point where what got them here will not get them further.

Some are navigating a business turnaround. Some are entering a new market. Some are profitable but stuck — growing in revenue, shrinking in margin. All of them need simple answers, not complex frameworks.

Depending on where you sit, that might mean MSME consulting, small business consulting, or family business consulting.

39Years

Why Simpleworks Consulting

39 years running businesses.
Not advising on them.

Simpleworks Consulting was founded by Premraj Menon after 39 years on the frontlines of business—from Sales Trainee in 1987 to Chief Operating Officer of Tata Docomo’s Kerala Circle (full P&L), with leadership roles at Usha International, MRF Limited, Apollo Tyres, BPL Mobile, and Bharti Airtel, including helping build Tata Docomo Karnataka into the country’s largest circle. He then ran two tech ventures, Viworks Ventures and Neoffice Ai (2016–2025), where small teams and tight cash meant nothing to delegate to.

Every engagement is led directly by Premraj—plain-spoken strategy over dense slide decks, staying embedded through execution until the plan is actually moving.

Thinking about bringing in outside help? See how MSME business coaching works at Simpleworks, or read how to choose the right MSME business coach before you commit.

Common Questions

Frequently Asked Questions

As an MSME consultant based in Bengaluru, we work primarily with Indian small and medium enterprises in manufacturing, consumer goods, retail, distribution, and technology. Our clients are typically ₹10 to ₹200 crore in revenue — founder-led, family-run, or professionally managed businesses, usually with 50 to 500 employees.
A fair question. The honest answer: a ₹25 crore business isn’t a scaled-down version of the corporates I ran — you don’t have a planning department or six layers to absorb a bad call. But the career looks different from the inside. Through those corporate years, my customers were businesses like yours — distributor owners, dealers, and retailers turning over ₹12 to ₹150 crore, mostly family-owned, often carrying several brands at once. At Airtel, I led a team in direct sales to MSMEs and corporates, covering 2,500 accounts. At Tata Docomo, I managed a multi-crore business across a network of small and large distribution partners. So a large part of my working life has gone into understanding how smaller businesses actually buy, operate, and decide — I spent those years in their offices, not mine. From 2016 to 2025, I ran two ventures of my own — small teams, tight cash. The judgement comes from large companies. The context is one I’ve worked in for most of 39 years, stripped down to what a business your size can actually carry, run by the people you already have.
Full engagements — GTM strategy and OKR execution — are in-person in Bengaluru. That work needs to happen inside your business: on the floor, in the room, watching how decisions actually get made. Coaching can be done remotely. If you’re not based here, we offer remote coaching and advisory calls — useful for ongoing guidance, a specific strategic question, or a second opinion.
It depends on the problem. Some clients need a focused strategy sprint — three to four weeks to diagnose, decide, and plan. Others need longer-term advisory support through a growth phase or business turnaround. We scope every engagement around the actual need, not a standard package.
Larger management consulting firms in India are built for large organisations — they bring frameworks, teams, and timelines that don’t fit most Indian MSMEs. Simpleworks Consulting is built for businesses where the founder is in the room, decisions happen fast, and the plan must be executable by the existing team.
Our deepest experience is in Consumer Durables, Manufacturing, Tyres, Retail and Distribution, Telecom, and IT/SaaS. That said, the strategic problems most MSMEs face — unclear positioning, stalled growth, weak execution — are industry-agnostic. If your business is at a turning point, the industry rarely limits what we can do together.
Yes. Business turnaround consulting is one of our core areas. We work with businesses that are profitable but losing margin, stuck in a growth plateau, or facing a structural shift in their market. The first step is always honest diagnosis — understanding what is actually causing the problem before recommending any intervention.
Yes. We design OKR frameworks that are simple enough for a 30-person business to actually use — not the complex systems built for large enterprises. We set objectives, define key results, build accountability rhythms, and run the first review cycle with you so the team knows how it works in practice.

That depends on the programme, and the length is fixed before we start:

  • The Simple Diagnostic: half a day, in person or online.
  • The Simple Reset: 30 or 60 days, with weekly on-site visits.
  • The Simple Counsel: ongoing monthly advisory, with a minimum of three months.
  • Custom Engagement: scope, duration and fee are agreed in writing before we begin.

Every engagement has a defined scope and a clear end point, so there are no open-ended commitments. Not sure which fits? Let's have a quick introductory call.

See full programme details →

That depends on the programme, and the length is fixed before we start:

  • The Simple Diagnostic: half a day, in person or online.
  • The Simple Reset: 30 or 60 days, with weekly on-site visits.
  • The Simple Counsel: ongoing monthly advisory, with a minimum of three months.
  • Custom Engagement: scope, duration and fee are agreed in writing before we begin.

Every engagement has a defined scope and a clear end point, so there are no open-ended commitments. Not sure which fits? Let's have a quick introductory call.

See full programme details →

Yes. The Simple Counsel is built for this. Premraj works alongside you as a senior thinking partner over a longer period and helps you reach the goals you've set for the business. You get two sessions a month on your agenda, WhatsApp access for urgent decisions, and a quarterly business review with your leadership team. The programme runs for a minimum of three months.

If you need more time together, we can increase the number of visits.

See The Simple Counsel →

Fill in the contact form on this page, send a message on WhatsApp, or email pm@simpleworks.in directly. We will get back to you within one business day to schedule a first call. Use that conversation to explain what you are dealing with and we will tell you honestly whether and how we can help.

Contact Us

Let’s have an honest conversation about your business.

Let’s have a quick introductory call. Tell us what you’re working on — we’ll tell you honestly whether we can help and what that would look like.

Emailpm@simpleworks.in
LocationBengaluru, Karnataka, India
ResponseWithin one business day
BookBook an appointment