Simpleworks · Insights & Perspectives
Premraj Menon · Business Consultant in Bengaluru · MSME Consultant · OKR Consultant · Family Business Advisory
Practical perspectives on strategy, growth, and execution — written by Premraj Menon, an independent management consultant in India, for Indian MSME and family business founders.
The GTM motion that closed your first ₹2 crore ARR was built around you — your credibility, your context, your closing power. Here's why that motion breaks after Series A, and the three-part system that replaces it.
Founders keep treating "find a mentor" and "join an accelerator" as the same advice — they're not. One buys you judgment, the other buys you distribution and a deadline, and confusing them costs founders equity or months they didn't need to spend.
Most founders search "OKR for startups India" the moment they close a Series A — and copy Google's playbook exactly. That's the mistake: OKRs don't build execution discipline, they expose whether you already had it.
The rules of company building have changed — quietly, completely, and faster than most founders realise. Four eras in forty years, and we've just entered the one where trust is the only moat that matters.
Simpleworks · Business Consultant Bengaluru · Substack
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