MSME Business Coach — Bangalore & India

Is your MSME business not growing the way it should?

One-to-one MSME business coaching in Bangalore, for founders across India in the ₹10–200 crore range. Not a course. Someone senior who helps you decide what to do, then helps you get it done.

If you’re running an MSME in India and feel stuck — on growth strategy, on where to sell, on why execution keeps falling short — you don’t need another seminar. You need a thinking partner with deep industry experience who will work through your specific situation with you. That’s what this engagement is.

Let’s Talk

Premraj replies personally. No pitch, no commitment.

Premraj Menon
Founder / Former COO, Tata Docomo Kerala Circle

In-person coaching in Bangalore (Bengaluru) · Online advisory calls across India

Illustration of a founder standing with arms crossed on a factory floor, with machining centres and workers behind him

Years running businesses

1-to-1

Just you and Premraj. No junior team.

Hands-on

Stays through execution, not just the plan.

In short

One-to-one business coaching for founder-led MSMEs with ₹10–200 crore in revenue, led personally by Premraj Menon. You get a diagnosed constraint, a costed plan and a weekly review rhythm your team can run. Online across India, and on site in Bengaluru.

Is this for you?

Recognise any of these?

If you’re running a business in the ₹10–200 crore range and feeling any of this, you’re in the right place.

Illustration of an MSME owner at his desk in the evening, thinking over a ledger and a laptop

We’re busy every day but I don’t see the growth I expected.
My team executes, but we keep missing targets somehow.
Every decision still comes back to my desk.
We’ve tried consultants before. Got a report. Nothing changed on the ground.
We have no real GTM plan — we just chase every lead that comes.

Sound familiar? The first step is finding which one is really the problem.

Start with the Simple Diagnostic →

The right fit

MSME business coaching works best for these situations

This is for established businesses that have grown, but still run the way they did when they were small: on the owner’s memory, the owner’s calls and the owner’s time. These are the situations where this engagement helps most:

Manufacturing & industrial MSMEs

You run a factory, a component supplier, or a process business — and you’re trying to grow revenue without adding complexity you can’t manage.

Consumer goods & distribution businesses

You have a product in the market but the channel strategy isn’t working — you’re over-reliant on one customer, one geography, or one distributor.

Family business successors

You’ve taken over from a founder-parent and are navigating the balance between respecting what’s been built and leading where it needs to go.

First-generation entrepreneurs

You’ve crossed ₹10 crore in revenue but growth has plateaued — and you’re not sure whether the problem is strategy, sales, or execution.

Startups moving from early traction to scale

You have product-market fit and some revenue — but the business isn’t yet structured for the next phase of growth.

Founders preparing for a growth leap

You have a clear ambition — a new market, a new product line, a new city — and need structured thinking before you commit resources.

Where we work. Based in Bengaluru. The Diagnostic and monthly Counsel run online anywhere in India. The Reset happens on site, so it suits founders in or able to meet regularly in Bengaluru.

What changes

What’s different after we work together

Recent engagements have been with trading and manufacturing companies. The problems differ, but the work usually lands in one of four places.

New regulations change the rules, and the old way of growing stops working.
Regulation
A growth plan rebuilt around the new rules.
Internal processes have grown around the founder, and every decision waits on your desk.
Internal process
Streamlined processes your team can run.
No real GTM plan. The team chases every lead that comes.
Go-to-market
A GTM plan co-created with your team, so they own it.
Targets get set, but nobody looks at them until the month is over.
Review
A review model with a weekly rhythm, so course correction happens early.

From recent engagements with trading and manufacturing companies. Client names are kept confidential.

Who you’ll work with

You work with Premraj, not a junior team.

Premraj Menon · Founder, Simpleworks Consulting · MSME Business Coach, Bengaluru

Premraj Menon has coached founders and led businesses for 39 years, including as COO of Tata Docomo’s Kerala Circle. Simpleworks Consulting works only with Indian MSMEs, startups and family businesses in the ₹10–200 crore range. Read his full background on the About page.

1987: Sales trainee, Usha International
Tyres: MRF and Apollo Tyres: dealer networks and government sales
Telecom: BPL Mobile, Bharti Airtel, then Tata Docomo, rising to COO of the Kerala circle with full P&L
SaaS: Strategy, product and growth at Neoffice
Study: IIM Bengaluru; Ross School of Business, University of Michigan

Let’s TalkNo pitch, no commitment.

How it works

A structured engagement — built around your business

This isn’t a course, a seminar or a report left on your desk. It’s one-to-one work on your business, using a proven five-stage process.

Discover
Understand your business from the inside
Map your business model, market, team, and where you actually stand today — without assumptions.
Diagnose
Find the real constraint
Most business problems have a root cause that isn’t obvious. We surface what’s actually holding growth back, not just the symptoms.
Frame the recommendation
A clear path forward
A practical, prioritised plan — strategy, GTM, or execution — that fits your business and your capacity to act.
Execution cadence
Run the plan together
We translate the recommendation into weekly actions. You’re not left with a deck — we work through implementation side by side.
Set accountability
OKRs that keep you on track
We build an OKR structure so progress is visible, ownership is clear, and course correction happens before it’s too late.

Not sure how to tell a real fit from a generic one? Read how to choose the right MSME business coach for the five questions worth asking before you commit.

Fees

One path, three stages. Stop at any of them.

Most coaches tell you their fee only after a sales call. Here it is upfront. You start small: the first stage is ₹25,000 for half a day. Each stage has its own fixed fee, and you move to the next one only if the last one earned it.

Stage 1 · Find it

The Simple Diagnostic

Discover, Diagnose, Frame the recommendation

₹25,000

Half a day

A three-hour working session on the one problem you name (two or three shorter sessions if online), a written diagnostic brief, and a one-hour walkthrough. You come away knowing what's working, what isn't, and the one thing to do first.

Start with the Simple Diagnostic →

Then: act on the brief yourself, or move to the Reset.

Stage 2 · Fix it

The Simple Reset

Execution cadence

₹1,40,000 / ₹2,80,000

30 days, or 60 days

Work the plan on the problem the Diagnostic named. In 30 days the gaps are costed in rupees and the fix is designed. Choose 60 days to have Premraj on site with your leadership team while it is put in place, with a weekly review rhythm handed over.

Then: run it with your own team, or keep Premraj in your corner.

Stage 3 · Keep it on track

The Simple Counsel

Set accountability

₹75,000 / month

Minimum three months

Two sessions a month on your agenda, WhatsApp access for urgent decisions, and a quarterly business review with your leadership team.

Then: stop when the business no longer needs it.

Fixed fees. No hourly billing. Each stage is agreed on its own.

See how the programmes work →

Common questions

What MSME founders usually ask before starting

Something not covered here? Ask Premraj on WhatsApp →

More questions about Simpleworks →

What does an MSME business coach do differently from a consultant?

A management consultant typically arrives with a framework, applies it, produces a plan, and hands it over. A business coach stays in the conversation longer — asking the right questions, challenging assumptions, and working alongside you as you implement. In practice, Premraj’s engagements combine both — structured consulting thinking with the continuity of a coaching relationship. You don’t just get a plan; you get someone who stays until it’s moving.

Is MSME business coaching available online across India?

Partly. The Simple Diagnostic and the Simple Counsel can both run fully online, wherever you are in India. The Simple Reset needs weekly on-site visits, so it suits founders based in Bengaluru or able to meet here regularly.

What size of business benefits most from MSME business coaching?

The engagement works best for established businesses in the ₹10 crore to ₹200 crore revenue range. This includes MSMEs that have hit a growth ceiling and family businesses navigating a transition. The common thread is a founder or leadership team making real decisions about strategy, market, or execution — and needing a rigorous thinking partner.

How is a coaching engagement structured?

Most founders start with the Simple Diagnostic: a three-hour working session (which could be spread across 2-3 sessions), a written diagnostic brief and a one-hour walkthrough, at a fixed ₹25,000. If you continue, the Simple Reset runs for 30 or 60 days, and the Simple Counsel carries on monthly for as long as it's useful. Every stage has a fixed fee, published on the Programmes page.

How much does MSME business coaching cost?

Fees are fixed and published. The Simple Diagnostic is ₹25,000 for a three-hour working session (which could be spread across 2-3 sessions), a written diagnostic brief and a one-hour walkthrough. The Simple Reset is ₹1,40,000 for 30 days or ₹2,80,000 for 60 days. The Simple Counsel is ₹75,000 a month, with a three-month minimum. There's no hourly billing. Full details are on the Programmes page.

How is this different from group MSME coaching programmes or bootcamps?

Group programmes work through a shared curriculum applied to dozens or hundreds of businesses simultaneously. They’re affordable and useful for building frameworks. But they can’t diagnose your specific business, surface your specific growth constraint, or build a plan around your specific market. A one-to-one MSME business coach does exactly that. This engagement is built entirely around your business — nothing generic. Group programmes usually publish their fees; most one-to-one coaches don't. Simpleworks does. See the Programmes page.

What industries does Simpleworks Consulting work with?

Most clients are in manufacturing, consumer goods, retail and distribution, professional services, or early-stage technology and SaaS businesses. Premraj has operating experience across Consumer Durables, Automotive and Tyres, Telecom, and SaaS — so these are the verticals where the coaching is most grounded.

What is the first step?

A quick introductory conversation — no agenda, no pitch. You share what your business is dealing with and what you’re trying to solve. From there, you both decide whether to go further. No commitment until that conversation has happened.

Understanding the role

What does an MSME business coach actually do?

An MSME business coach is not a trainer, not a motivational speaker, and not a management consultant in the traditional sense.

The role sits in a specific space: helping a founder or business leader think more clearly, make better decisions, and build the structures — strategy, GTM, execution, OKRs — that allow the business to grow without depending entirely on the founder’s bandwidth.

Most MSME coaching in India

One framework, many businesses

In India, most coaching in the MSME space happens in groups — seminars, bootcamps, online cohorts where the same framework gets applied to 200 businesses at once. That model has its place. But for an MSME with specific problems — a family business navigating succession, a manufacturer trying to break into a new channel, a founder whose team keeps missing targets — generic frameworks rarely reach the root cause.

One-to-one coaching

One business. Yours.

A one-to-one MSME business coach works only on your business. The diagnosis starts with your market, your numbers, your team, and your specific constraints. The plan that comes out of that process is yours — not a template adapted to fit. And the execution support that follows is built around your pace and capacity.

Why this, not that

What makes a one-to-one MSME business coach different

There are plenty of coaching options for Indian MSME founders. Group programmes, online cohorts, weekend bootcamps — most built around a system that works across many businesses simultaneously. That model is efficient and affordable. It’s also, by design, generic. Simpleworks Consulting is built differently.

Built entirely around your business

Every session begins where your business is — not where the course wants to start. The diagnosis, the plan, and the implementation support are shaped by your actual situation: your market, your margins, your team, your constraints.

39 years of senior operating experience

Premraj has held senior leadership roles across five industries — Consumer Durables, Tyres, Automotive, Telecom, and SaaS. That’s not theory or certification. It’s tested judgment applied to your reality.

No reports left behind on a desk

Most consultants deliver a document and exit. This engagement stays through implementation — weekly cadence, OKR tracking, course corrections as the business moves.

Built for founders Premraj can sit across the table from

This engagement is based in Bengaluru. The Diagnostic and monthly Counsel work well online. But the execution work in the Reset happens in person, on site, so this is best suited to founders based in or able to meet regularly in Bengaluru.

Next step

Ready to think clearly about your business?

Start with a quick introductory conversation. No commitment, no pitch — just a clear-eyed look at what your MSME is dealing with and whether this helps.

You send a short WhatsApp message.
Premraj replies himself.
You talk it through. No pitch, no commitment.